MARCH Into Self-Care

Screenshot 2023 03 06 at 8.51.41 PM

With the month of March comes the start of spring, a time of renewal. And what better way to experience personal refreshment and renewal than partaking in a promotion featuring an entire month dedicated to self-care? To celebrate this beautiful time of year and show the winter blues the door, the White Plains BID is bringing back its signature promotion, MARCH Into Self-Care, a variety of pampering services ranging from haircuts to acupuncture, facials, therapeutic IVs, and massages. From the first to the last of the month, patrons seeking a little “me-time” can get a 25% discount on selected services at participating salons and spas. 

Aethics MedSpa Co-Founder Hana Rukaj said, “Aethics MedSpa is thrilled to join the City of White Plains this March in their mission towards self-care. With a booming rise in development, we are proud to bring our expertise and modern aesthetic services on board. We couldn’t have picked a better time or place for our new business venture”.

While intended to provide a festive welcome to sunnier days ahead for consumers, the promotion is also expected to draw attention and provide an economic boost to a growing industry in downtown White Plains. Nearly 45 self-care businesses are located within the boundaries of the White Plains Business Improvement District alone, ranging from multiple micro beauty businesses at the Sola Salons to larger freestanding brick-and-mortar establishments elsewhere. Four new self-care businesses have opened in the BID since the inaugural March into Self-Care promotional event in 2021 (Image Oasis Medical Spa, Satori Laser, Aethics MedSpa, Ojas Nail Studio).

Jennifer Tillerson, Events Manager White Plains BID said, “Now is the perfect time to take a break from your hectic lifestyle. The downtown self-care businesses have something for everyone looking to re-energize. It’s time to take a well-deserved timeout and pamper yourself before spring.”

Special offers are available during MARCH into Self-Care from the following locations:

Aethics MedSpa, AMT Massage Therapy, The Babe Cave Studio, Elements Massage, Farida Skin Care Studio, Image Oasis Medical Spa, Maria Hair Therapy, The Opus Spa, Salon Maffei, Signature Acupuncture Studio, Static Hair Salon, Skin Care by Krystal, and Ojas Nail Studio. 

Westchester Magazine is a media sponsor of the event. 

To view the full list of downtown White Plains self-care businesses, please visit:

The next downtown business promotion hosted by the White Plains BID will be the Wing Walk on April 22nd

Follow White Plains BID on Instagram, Facebook, and Twitter for more information on promotions, local downtown happenings, contests, and giveaways. 

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