If you’re not familiar with the term, an “influencer” is someone who has a large following on social media. They’re followed by swarths of fans who regularly view their content and respect what they have to say.
In this way, they have influence over specific groups of people. That isn’t to say that this is a negative sort of influence, only that influencers have a good deal of respect in their respective niches.
Another thing that’s great about influencers is that their influence is so specific. Typically, an influencer is an expert in some kind of field. Whether it’s beauty, outdoor exploration, video games, skateboarding, or any other topic that humans have an interest in, there’s probably an influencer that has a decent following in that field.
This gives you the ability to reach out to influencers in your field and use them to help you expose thousands of interested customers to your product. For marketers, an interested audience with a respected endorsement is invaluable.
If you’re having trouble finding great influencers to work with, we can help you out with some more ideas. You can find a complete guide to influencer networks if you wish to learn more.
Your goal should be to find influencers who most directly speak to your target audience. If your business is closely related to their field of expertise, there’s a good chance that they will agree to use you as a sponsor.
It’s also important that they respect your business and are willing to get behind your message and product.
Your agreement should include a particular set of specifications to include your product in their content. Decide how many pieces of content you’d like to be spotlighted in, what kind of spotlight you’d like, and how much each instance of exposure will cost.
Then create a payment agreement that you can work with the influencer on. Typically, they’ll have specific rates for each sponsorship and you might have to adhere to what they say on that fact.
Remember, influencers have created a career for themselves that they can direct however they please. They have nobody to answer to, and odds are that there are a lot of companies that would be happy to sponsor them.
Once you’ve got the agreement laid out, your business will be supported by a respected member of your target audience. That endorsement can do a great deal for your business, especially if their content features themselves using your product and uses a call to action for followers to make a purchase.
It never hurts if you include a discount code for references, either.
Getting more business through influencer marketing is easy if you can manage a great campaign. If you’re having trouble finding great influencers to work with, we can help you out with some more ideas.
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