In the heart of Westchester County, LOLA New York stands as a testament to the power of friendship, fashion, and fierce entrepreneurship. Founded by the unstoppable duo, Denise Elias and Dawn Pasacreta, this boutique has become a haven for women seeking curated, on-trend styles without the Manhattan price tag.
From Living Room Soirées to Boutique Bliss
Denise Elias’s journey into fashion retail began in the early 2000s with intimate jewelry parties in her White Plains home.These gatherings quickly gained popularity, evolving from casual get-togethers into a burgeoning business. Recognizing the growing demand, Denise envisioned a dedicated storefront to better serve her clientele.
Enter Dawn Pasacreta, a seasoned fashion merchandiser with experience at Macy’s, Nordstrom, and J.Crew. Their paths crossed when their sons became friends in kindergarten, sparking a friendship that would later transform into a business partnership. Combining Denise’s entrepreneurial spirit with Dawn’s retail expertise, the duo launched LOLA New York, bringing a fresh, community-driven shopping experience to Westchester.
Crafting a Curated Shopping Experience
LOLA New York isn’t just a boutique; it’s a reflection of Denise and Dawn’s commitment to offering a personalized shopping experience. Their keen eye for fashion ensures that the store’s inventory is always fresh, featuring a mix of local and national brands. From statement jewelry pieces to the latest in women’s apparel, each item is thoughtfully selected to resonate with their diverse clientele.
Their approach to inventory management is both strategic and customer-focused. By turning over inventory approximately four times a year and sourcing products primarily from New York, they maintain a dynamic selection that keeps customers returning for the latest trends.
Building a Community Through Fashion
Beyond the racks of clothing and accessories, LOLA New York serves as a community hub. Denise and Dawn have cultivated a space where customers feel valued and understood. Whether it’s through personalized styling advice or hosting local events, their commitment to community engagement sets LOLA apart in the retail landscape.
Their philosophy is simple: fashion should be fun and accessible. This ethos is evident in their customer service approach, where every shopper, regardless of budget, receives the same level of attention and care. It’s this dedication that has fostered a loyal customer base and propelled LOLA’s growth over the years.
Looking Ahead: The Future of LOLA New York
With two thriving locations in White Plains and Tuckahoe, Denise and Dawn continue to innovate and expand their brand.Their plans include enhancing their online presence to reach a broader audience while maintaining the personalized touch that defines the LOLA experience.
As they look to the future, one thing remains clear: Denise and Dawn’s partnership is the cornerstone of LOLA New York’s success. Their blend of friendship, fashion acumen, and entrepreneurial drive serves as an inspiration to aspiring business owners everywhere.
Explore LOLA New York:
- Website: lolany.com
- Instagram: @the_lolany
- Facebook: LOLA New York Boutique
Whether you’re a longtime fashion enthusiast or new to the scene, a visit to LOLA New York promises a unique shopping experience curated by two women who live and breathe style.