In the heart of Chappaqua, New York, nestled at 39 South Greeley Avenue, lies a boutique that redefines the shopping experience. House of 29, founded by the passionate and visionary Sarah Mass David, is more than just a store—it’s a haven for those seeking a curated, personalized approach to fashion.
The Essence of House of 29
The name “House of 29” holds special significance. The number 29 represents Sarah’s birthday, July 29th—symbolizing joy, confidence, and celebrating your own personal style. That feeling of a birthday surprise? That’s exactly what Sarah aims to channel every time a client walks through the door.
Her mission? To help you uncover your perfect want. Whether it’s a stunning statement piece of jewelry, a flattering silhouette you never thought you’d try, or a wardrobe staple that just clicks—House of 29 offers a carefully selected collection that reflects both individuality and quality.
My Magical Experience with Sarah
I recently had the opportunity to shop with Sarah and let me just say—it was magical. She got me from the second I walked in. Within moments, she intuitively understood my style and started pulling pieces I never would have considered but instantly loved. Shopping with her wasn’t just fun—it felt like an experience curated around who I am.
You know when someone just “gets” you? That’s Sarah. Her enthusiasm is infectious, and her taste? Impeccable.
The Personal Touch
What really sets House of 29 apart is Sarah’s one-on-one styling experience. Whether in-person or virtually over FaceTime, she makes you feel like you’re the only client in the world. She listens, she hones in on your vibe, and then works her magic to create a style story that feels both elevated and authentic.
Clients rave about how she gently encourages them to explore new looks, step out of their comfort zones, and find pieces that feel tailor-made—even if they’ve just come off the rack.
Thoughtful, Curated Collections
From fine and fashion jewelry to effortlessly chic clothing, shoes, and accessories—everything in the boutique is handpicked by Sarah. She scouts emerging designers and one-of-a-kind items that you just won’t see everywhere else.
Each visit feels like a treasure hunt with a personal stylist by your side. Expect the unexpected—and expect to fall in love with something new every time.
A Family Affair Rooted in Style
The spirit of the boutique is rooted in family. Sarah originally opened the store with her mom, Arlene, and it has always been a family affair rooted in a love of fashion and design. A tribute to Arlene, their heritage and passion is to empower women to express themselves through style. Sarah’s amazing goal, which she achieves everyday has always been to bring generations of style as that was the original concept. Not to mention, her decades long experience of retail and styling.
Stay Connected
Can’t make it to Chappaqua? House of 29’s Instagram is full of new arrivals, styling ideas, and glimpses into Sarah’s world. It’s a great way to stay inspired and in-the-know about upcoming drops and events.
If you’re looking for something special—or you’re ready to shake up your style—make a date with House of 29. You’ll walk out with pieces you love and a renewed sense of your personal style.
Stop by the boutique or explore online at houseof29.com. To schedule a styling session with Sarah, just text 914.861.2928.
At House of 29, it’s not just shopping. It’s an experience—and you deserve to feel this good in your clothes.
Okay, let’s have a serious shoe chat because I have to tell you about my latest obsession: House of ZALO. If you haven’t discovered their dreamy, vintage-inspired footwear yet, you’re about to fall in love. Their designs are whimsical, luxe, and full of personality — basically everything I want my shoe collection to be.
Right now, I have the pink velvet Flamingo slippers and the velvet Tiger smoking slippers… and I’m genuinely obsessed. Next up? I’m already planning to add the floral mules and the Martini slides to my lineup. 😍
🦩🐅 Stepping into whimsy with my House of ZALO favorites. Pink velvet flamingos + tiger smoking slippers = actual dream shoes. PS: The House of ZALO gave me a code for you — use NS20 for 20% off your own pair! 🍸🌸 #HouseOfZalo #ShoeObsession
🦩 Pink Velvet Flamingo Slippers
These are pure joy in shoe form. Think plush pink velvet with the cutest embroidered flamingos — playful, chic, and ridiculously comfortable. They’re that perfect “happy statement” piece that somehow works just as well with jeans and a tee as they do peeking out under a silk maxi dress.
🐅 Velvet Tiger Smoking Slippers
These are for my bold days. 🐯 Deep, rich velvet with a stunning embroidered tiger that gives instant cool-girl energy. They’re so easy to throw on when I want to add a little fierceness to my look without even trying.
🌸 Floral Slides – Next on My Wishlist
I mean, how could I not?? These floral slides are embroidered to perfection, bursting with color and elegance. They’re that rare mix of fresh, feminine, and a little bit cheeky — ideal for sunny days, garden parties, and basically every brunch from now until forever.
🍸 Martini Slides – Sleek and Chic
The Martini slides have me completely smitten. They’re a little sleeker, a little sassier — perfect for when you want your shoes to do just enough talking. Easy to dress up or down, and seriously, the craftsmanship is next-level. It’s the kind of pair you wear everywhere, from poolside hangs to downtown dinners.
Why House of ZALO
House of ZALO doesn’t just make shoes; they create conversation starters. Every pair is crafted with impeccable attention to detail, luxurious fabrics, and that perfect twist of whimsy. You can feel the quality the second you slip them on — and good luck ever wanting to take them off.
If you’re looking for footwear that’s unique, chic, and a total joy to wear, go ahead and peek at their full collection at houseofzalo.com. Warning: You might end up wanting everything. (I speak from experience.)
When it comes to celebrating the extraordinary women in our lives, a simple bouquet just doesn’t seem enough. For a gift that embodies timeless beauty, expert craftsmanship, and lasting meaning, look no further than Reinstein Ross Goldsmiths. Their Mother’s Day Gift Guide offers stunning heirloom-quality jewelry, perfect for a Mother’s Day she’ll never forget. Let’s dive into some of the most breathtaking picks!
💖 Sonoma Long Heart Pavé Pendant in 20K Peach Gold
Why she’ll love it: This elongated heart pendant, beautifully set with pavé diamonds, is the ultimate symbol of love. Crafted in their signature 20K Peach Gold, it blends warmth with radiance — ideal for someone who carries your heart every day.
🦋 Entomo Butterfly Stud Earring in 22K Yellow Gold
Why she’ll love it: A delicate nod to transformation and growth — just like motherhood. This butterfly stud is meticulously handwrought in luminous 22K Yellow Gold, making it a sweet yet powerful token of admiration.
🔒 Sonoma Heart Diamond Lock Pendant in 20K Peach Gold
Why she’ll love it: Lockets are a classic — but this is a Reinstein Ross reimagination. The heart-shaped lock glitters with diamonds, symbolizing the eternal bond between you and her.
🌰 Sonoma Pearl Acorn Hammered Pendant in 20K Peach Gold
Why she’ll love it: Acorns represent potential, strength, and new beginnings. Combined with the luminous pearl and a hand-hammered gold finish, this pendant feels deeply personal and full of beautiful sentiment.
✨ Isabella “Classic” Necklace in 20K Peach Gold
Why she’ll love it: Sometimes, you can’t improve on a classic. This understated yet luxe chain is versatile enough to wear daily or layer with other meaningful pieces.
💎 Hitched Snowdrop and Braid Diamond Band in 20K Peach Gold
Why she’ll love it: A twist of two classic Reinstein Ross styles — the Snowdrop and the Braid. Diamonds and textured gold unite for a ring that feels historic and modern all at once.
🌸 Snowdrop Large Pink Sapphire Stud in 20K Peach Gold
Why she’ll love it: Pink sapphires symbolize love and compassion — and set in soft Peach Gold, these studs are a sweet, feminine nod to her gentle power.
❤️ Sonoma Mini Ruby Heart Ring in 20K Peach Gold
Why she’ll love it: Tiny, fiery, and full of passion. This little ruby heart captures the huge emotions that come with motherhood — love, pride, and protection.
🌟 Why Reinstein Ross for Mother’s Day?
Handmade in New York City using ancient goldsmith techniques
Exclusive gold alloys like 20K Peach, 22K Apricot, and 18K Alpine
Heirloom-quality pieces that can be passed down through generations
Custom commissions for a fully personalized gift experience
This Mother’s Day, don’t just give her jewelry — give her a masterpiece. Explore the full guide and find the piece that speaks to her story at Reinstein Ross.
As the season turns and flowers begin to bloom, LOLA New York welcomes spring with a fresh, vibrant collection that captures the essence of effortless elegance and everyday chic. From standout fashion pieces to must-have accessories, LOLA has become the go-to destination for women seeking style and substance—with a personal touch.
A Curated Spring Collection for Every Occasion
This spring, LOLA New York’s collection is all about color, texture, and wearable trends. Shoppers can expect:
Flirty Florals – The Pamela Mini in Blue Tulip is a nod to classic spring style. Playful and feminine, it’s perfect for brunches, baby showers, or just a sunny afternoon stroll.
Pretty Pastels – The Jane Top in Pink adds a soft, feminine pop of color and pairs beautifully with everything from white denim to tailored shorts. It’s an easy, breezy spring staple.
Accessories That Speak Spring
No look is complete without a touch of personality, and LOLA’s accessory game is strong this season:
Woven Wonders – The Solana Woven Tote in Natural offers a laid-back luxe vibe that’s ideal for beach days, market runs, and weekend escapes.
Statement Jewelry – The Murano Collection Amazonite Circle Pendant brings a grounded elegance to any look. This 16″ gold vermeil necklace features a calming amazonite stone in a gold circle setting—subtle, sophisticated, and totally spring-ready.
Evening Essentials – Pieces like the Priscilla Woven Clutch in Nude are perfect for taking daywear into night with subtle sophistication.
Style Tips from the LOLA Team
LOLA’s in-house stylists encourage shoppers to:
Mix soft prints with structured basics for balance
Keep layering light with cardigans or cotton jackets
Use accessories to add polish and personality to minimalist looks
A One-Stop Shop for Spring Gifting & Events
LOLA New York is more than just a boutique—it’s an experience. The in-store curated personal shopping service ensures that each client receives tailored recommendations and styling support. Whether shopping for Easter brunch, Mother’s Day celebrations, or spring graduation parties, LOLA offers the full look—from head-to-toe outfits to unique gifts galore.
And for those putting the finishing touch on a thoughtful present? LOLA always offers complimentary gift wrapping, making it truly effortless to gift in style.
Browse the latest arrivals online at lolany.com or visit in-store to experience LOLA’s spring magic firsthand.
Serena Uziyel is a Turkish designer celebrated for her luxury shoes, bags, and accessories that artfully blend traditional craftsmanship with contemporary design. From a young age, she was inspired by her family’s dedication to artistry; her great aunts operated a millinery shop in Istanbul’s Beyoglu district, crafting custom hats for the local elite.
After graduating from Parsons School of Design in New York, Serena honed her shoemaking skills in Italy, working alongside master artisans. Her passion for reviving ancient techniques is evident in her designs, which often feature intricate handcrafted details. For instance, her signature chain embellishments are created using a meticulous wrapping method that can take up to 35 hours to complete, ensuring each piece is unique.
In May 2024, Serena opened her first U.S. boutique at 444 Broome Street in New York City, a location she chose due to her personal connection to the neighborhood from her student days. The store’s design, conceived by architectural designer Esra Guray and interior designer Vivian Elvaşvili, features natural oak elements and neutral-toned upholstered shelves, creating a minimalist backdrop that highlights the brand’s exquisite products.
Serena Uziyel’s collections embody a fusion of heritage craftsmanship and modern sophistication, resulting in exquisite footwear and handbags that feel both timeless and innovative. Her designs often feature intricate embellishments such as handwoven leather, silk-thread detailing, and signature sculptural chainwork, a testament to her dedication to artistry. Among her standout pieces, the Catena Sandals remain a best-seller—these elegantly handcrafted heels showcase the brand’s signature chain embroidery, a technique that requires meticulous handiwork to achieve a refined yet bold aesthetic. Alongside these statement shoes, Serena Uziyel also offers beautifully structured clutch bags, like the Catena Day To Night Clutch, and practical yet luxurious woven leather totes, perfect for those who appreciate both craftsmanship and functionality. Whether it’s a red carpet moment or an everyday luxury, her designs exude a sense of refined individuality, making them a favorite among fashion connoisseurs worldwide.
For those interested in exploring Serena Uziyel’s collections, her products are available at the following retail locations:
United States:
New York:
444 Broome Street, New York, NY 10013
Madison Avenue 80 Madison Avenue, between 66th and 67th
Florida:
Town Center at Boca Raton, Boca Raton, FL
Additionally, her collections are accessible online through her official website:
Whether visiting a boutique or browsing online, Serena Uziyel offers a range of meticulously crafted accessories that celebrate heritage and contemporary design.
There’s nothing better than a little retail therapy, and this week, I’ve rounded up the hottest best sellers that everyone is loving—plus a few chic finds I’m eyeing myself. Whether you’re looking for an effortless wardrobe refresh, stylish home accents, or the perfect gift, these picks are simply too good to pass up!
The Best Sellers You Can’t Get Enough Of
These pieces have been flying off the shelves, and honestly, I’m not surprised. They’re equal parts stylish, practical, and on-trend!
